Polaron Identity

The visual identity project for Polaron presented a unique challenge with the goal of creating a comprehensive informational campaign to attract potential investors. The project encompassed designing the logo, selecting typography and color schemes, as well as creating a cryptocurrency token, a website, and a whitepaper. This ambitious project required a minimalist approach to illustrations, employing simple shapes such as circles, triangles, squares, and lines to convey content in a clear and appealing manner. At the same time, the thoughtfully and aesthetically designed typography emphasized Polaron's professionalism. Polaron, aspiring to accelerate the growth of food production, among other initiatives through the use of vertical farms, had already gained recognition in the market through features in publications like Polish Forbes and Benzinga, even before our collaboration began, posing a significant challenge. In this project, minimalism was merged with functionality and aesthetics to create a unique and compelling tool for the brand, aiding in expanding its reach and investor interest.