Visual identification of a video marketing agency inspired by the Far East.
Year
2021
Services
Brand identity, Social
Client
Web Ninjas
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Case study
Description
The brief
The branding project for Webninjas presented an exciting opportunity to craft a comprehensive brand vision that echoed the company's name, suggesting inspirations from the Far East and digital realms. This unique intersection guided the creation of a cohesive and distinctive visual identity that seamlessly blends these elements. In this endeavor, the logo, typography, color scheme, and illustrations were meticulously designed to reflect the Far Eastern culture, ensuring each component contributed to a harmonious and recognizable brand image. The illustrations, in particular, drew inspiration from the Japanese Suibokuga style, known as "ink wash painting," which beautifully combines simplicity and depth, mirroring the technique of applying ink to paper in a way that balances classic aesthetics with modern standards. These elements together underscore the brand's connection to the Far East while embracing a digital essence, creating a visual narrative that is both engaging and emblematic of Webninjas' innovative spirit.